Whether you're in a physical store business or email list just e-commerce, you probably know that you have customers outside your local range who can profit from what you sell. Probably. What is the best way to find the most likely new customers, both inside and outside your area? At this just works digital event, reveal mobile dan dillon's vice president of marketing guided us through three segments for geotargeting related to location-based marketing. Customer retargeting target your competitors' customers target where other target audiences go this session was presented at this just works, a digital anti-conference. If you register the code tjwag2020 here, you can see the entire session (and 14 other talks). 1. Customer retargeting "This is a very important segment, because what you can do with this segment is to retarget people who aren't in crm. You may have an email address, first name and last name, or date of birth, but. For those who don't have the information in the email list database, they can know they've come to your store, "Says dan. "They may have come in the past, but not today. But it's safest to get more engagement by targeting existing customers." if you don't have these people in your crm, how do you get in touch with them in the first place? “that's where geo-targeting comes in. People can email list access their custom audience based on their mobile advertising id by putting their mobile phones in their pockets and going in and out of the store every day,” says dan. 5zdegemim image2020 08 26at8.16.00pm these are the people who have appeared in your store in the past and you can build their audience. Once you have these mobile ad ids or "Maids" for short, it's easy to target and market them by simply building a custom audience within social media or any platform. “with that custom audience, you can run highly targeted campaigns based on people you know who have been to your location in the past,” says dan. 2.