Apr 05, 2022
In Welcome to the Forum
The overall spending power of single women is much stronger than that of domestic single men. With the improvement of women's education level, the strengthening of economic independence and the change of their own concepts and social environment, women are more and more "willing to spend money" on themselves, especially the current post-90s and post-00s. Women born in the 1980s are more likely to take on the roles of wives and mothers. As the main executors of family education, especially children's education, women born in the 1980s will pay more attention to the low-cost social group model and some pan-entertainment and leisure activities. Women born in the 1990s and 2000s have a higher self-awareness, love to socialize, visit Bilibili, and use Douyin, and prefer to enjoy actuarial and meticulous services. have become a new force in the consumer market. The characteristics of "night owls" are obvious, and the spending power of "thousand yuan" is "not a problem". Among single groups, there are often more women than men in cities, and more men than women in rural areas with weak spending power. Therefore, in the city, which is an important focus area for the sms marketing service development of the single economy, grasping the "her" economy and paying attention to the consumption needs of single women are the key points for the development of the single economy. In addition to single women, my country's aging problem has also brought about a huge group of elderly people. The seventh national census data shows that my country's population aged 60 and above has reached 260 million, and it is still showing a trend of accelerated aging, which makes economic activities related to the elderly group (i.e. the silver-haired economy) also entered the public eye. .