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Apr 09, 2022
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This enables him or her to communicate personally with the dealer. This way a dealer can maintain direct contact with prospective buyers. Appeal to specific interests Unlike traditional marketing, which reaches out to a broad demographic, web marketing appeals to specific target audience or interests of people. Dealers can post advertisements and boost their websites email list with full knowledge that the audience is interested in. Improved Return on Investment (ROI) Auto dealers spend hundreds (sometimes even thousands of dollars) on traditional advertising methods such as TV, radio, and print. They still do not have any precise way to measure whether their target audience is paying attention or not. When it comes to Internet marketing, a dealer can accurately target an audience and measure the visitors without spending much. This means, a dealer can get improved ROI using online marketing. A survey from Autobytel shows that Internet has provided highest return on investment (ROI) for auto dealers over the last 5 years. Almost 8 in 10 (79.5%) of the survey respondents reported that Internet has been their highest ROI. In contrast, only 7.5% (TV), 6.5% (newspapers), and 2.5% (radio) of respondents ranked traditional media as first.
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