Wella Hair Color
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Franz Ströher establishes his self-named business for the manufacture and sale of hair tulle in Rothenkirchen, Germany. Used as the base for wigs, Ströher capitalized on his experiences in fashionable Paris and the technical training of the Vogtland lace-makers to drive the business (later known as Wella).
The Wella brand name is introduced (inspired by the German word for waves) and trademark is patented. The product line is extended to include perming and wet-perming agents, bleaching agents, hair coloring, soaps for head hygiene and other products. Wella products are now exported to the Netherlands, Belgium, South Africa, Morocco, China, Japan, Brazil, Argentina, the USA and Canada.
Wella AG is a German hair care company headquartered in Geneva, Switzerland. Founded in 1880 by Franz Ströher, it specialises in hair care, styling and colorants sold to individuals as well as hairdressers and was controlled by Procter & Gamble from 2003 until it was sold to Coty Inc. in 2015 along with some 40 other P&G brands. On December 1, 2020, Coty completed the sale of the Wella, Clairol, OPI and ghd brands stake to American private equity firm KKR for $2.5bn in cash whilst retaining 40% stake in the standalone company.
Wella was founded in 1880 by Franz Ströher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Ströher joined the business soon after.
In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine.
The company suffered under the National Socialist regime due to the Nazi's economic policy and their restrictions on raw-material supplies, along with wartime conditions. As Freemasons, the Ströher brothers were actively opposed to National Socialism. During the Second World War, the Welle plant in Apolda was used to manufacture ventilation systems and equipment for submarines, no longer producing their permanent wave machines and hair dryers.
After World War II, the German Democratic Republic dismantled the Wella plant in Apolda as part of the reparations plan enacted by the Soviet Union. The plant in Rothenkirchen was expropriated and renamed VEB Londa, becoming communal state property under the Volkseigener Betrieb. The Ströher family and some members of staff decided to start the business again from scratch on a smaller scale in Hünfeld, Osthessen under the name Ondal GmbH. Production began again in 1946 with the new business being registered as Wella AG in 1950 with the central management of the company located in Darmstadt, Hessen in West Germany. Throughout the 50s and 60s the company followed an aggressive campaign in international markets within developing countries such as Chile, Brazil, the Asian and Pacific territories as well as various parts of Africa. After the reunification of Germany, in February 1990 the Rothenkirchen plant was reintegrated into Wella, forming a joint venture with Londa to produce and market hairdressing products throughout Europe.
In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. Wella also launched For Men, their first ever product line exclusively for men.
In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of Wella's haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition.
In 2015, Coty Inc. announced that they would be buying 43 beauty brands from P&G for 12.5 Billion and finished the merger in October 2016. Bart Becht, former Coty Chairman and Chief Executive, stated that the company would take over all of P&G's Wella management teams.
In 2020, the investment firm Kohlberg Kravis Roberts (KKR) announced a 60% acquisition of Wella from Coty, appointing Annie Young-Scrivner, the previous CEO of Godiva Chocolatier, as the new CEO of the company. KKR, valuing Coty's Professional and Retail hair business, included are Wella, Clairol, OPI, and the ghd brands (placed together under the "Wella" moniker), at $4.3 billion, will be investing $1 billion directly as deleveragement alongside $2.5 billion in net cash proceeds when the Wella deal is closed, expected to be within the next six to nine months. The Wella business will issue around $1 billion of debt after the closing of the deal, distributing the proceeds to its shareholders.
A clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient. It gives a nice non-oily light skin feel and it can improve the slip of the formula without leaving a tacky residue behind.
A handy helper ingredient that has photostabilizer properties. It is useful both for color-protecting products so that they do not change color for a long time as well as for stabilizing unstable sunscreen agents, such as famous UVA filter avobenzone.
Directions for use: Mix 1 part Wella Color Charm liquid color with 2 parts Wella Color Charm developer. Apply to the hair using either an applicator bottle or bowl and brush. Develop for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.
I'm the kinda girl that never looks the same twice. That means, over the years, I've sported platinum hair, black hair, purple hair, red hair, blue hair, and pink hair. If you have the same chameleon-like tendencies, then the Wella Charm Paints temporary hair color will technicolor your world without all the damage and commitment. So feel free to change your vivid hue on a whim. Now you can paint (your hair) with all the colors of the wind.
Way back when, if you wanted to dye your hair a vivid Lisa Frank-esque color, you had to use Manic Panic, Splat, or visit a hairstylist at an expensive salon to achieve the unicorn hair of your dreams. If you wanted the salon-quality dye, you had to actually work in a salon. You couldn't just waltz into your local CVS and nab some Wella hair dye.
As hair dye technology advances, so does the availability of the product. When brands don't have to worry that their more inexperienced clientele (aka me) will accidentally burn all of their hair off (which I have done before), they feel more comfortable releasing new formulations to the general population. Thanks to the advanced dye technology, Wella's new Color Charm Paints are semi-permanent, so use and abuse them without fear of damaging your hair.
Each hue in the range of 15 shades is inspired by objects from everyday life. So if you ever wanted to dye your hair red to match your favorite lipstick or yellow to match your favorite fruit (like a banana, of course), now you can.
The Wella Color Charm Paints mimic tubes of acrylic paint, and they act like them, too. Normally, when you mix different colors of dye (as an untrained hair color enthusiast), you're risking the color coming out muddy. Some vibrant, aka "fantasy color," dyes just don't play nicely together.
However, the new Wella Color Charm Paints are specifically formulated for you to mix and match them to create new, vibrant hues. You can even use the Wella Pastelizer to make your color more, well, pastel. Seriously, the only limit is your imagination.
I just tried the new hygge hair trend and dyed my hair two days ago, so I wasn't necessarily up for embracing a brighter hue right at this very moment. However, I did get to try out a vibrant, Katy-Perry-circa-"California-Girls" shade of vivid blue with the help of Gabriel Samra, a celebrity hairstylist, Wella spokesperson, and absolute sweetheart.
After Samra helped me choose which technicolor wig to try on, he styled it to perfection and left me feeling like a literal superhero. Seriously, vivid dyes always transform my personality and make me feel like I've jumped right out of the pages of a comic book.
Samra did remind me that, like all vivid dyes, the Paints will show up more vibrantly on blonde hair. The lighter the hair, the more saturated the dye will be. So if you have hair that's naturally darker than a medium blonde tone, he suggests lightening the hair for a more visible and impactful result.
After your hair has been lifted (or if you have naturally lighter hair), simply apply as desired straight from the tube (no need to mix with developer), leave on for 20 minutes, rinse, and embrace the inner unicorn that you've always longed to be.
This article was co-authored by Yan Kandkhorov. Yan Kandkhorov is a Hair Stylist and Owner of K&S Salon, a hair salon based in New York City's Meatpacking District. Yan has over 20 years of experience in the hair industry, is best known for paving the way for iconic hair trends in the industry, and has operated his salon since 2017. His hair salon has been voted one of the Best Hair Salons in New York City in 2019 by Expertise. Yan and K&S Salon has collaborated with leading fashion magazines and celebrities such as Marie Clair USA, Lucy Magazine, and Resident Magazine.There are 14 references cited in this article, which can be found at the bottom of the page.wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, 80% of readers who voted found the article helpful, earning it our reader-approved status. This article has been viewed 776,894 times. 2b1af7f3a8