Jesús Pacheco, marketing manager of Michael Kors, talks about the relevance of influencer marketing today and what a brand must do to phone number list choose the right one according to the objectives of its strategy. Influencers are essential figures in current digital strategies, but less and less, because at a time when the platforms were not clearly pointing out all the possibilities that could be developed with them, many took advantage of those gaps to phone number list accumulate false followers, likes or to add them with content that is not convenient for companies. Jesús Pacheco, marketing manager of Michael Kors , talks about the relevance of influencer.
Marketing today and what a brand must do to choose the right one according to the objectives of its strategy. “Yes, it is a mistake that influencers are not being worked with. It should be considered in each year's budget as traditional media, external media, the digital area, e-commerce, there should be an item for influencer marketing, "said the phone number list strategist. Tik Tok captures the attention of 42 percent, only behind Snapchat's 68 percent and Instagram's 79 percent. But, about 41 percent of Facebook . That is to say, more members of that segment of the phone number list Z use Tik Tok than Facebook and this is something that Zuckerberg already feared. Let us remember that recently.
A Facebook employee leaked to the phone number list international media The Verge an audio in which the manager is heard saying that: “TikTok mixes immersive short-form video with navigation. It's almost like the Explore tab we have on Instagram, which today mostly shows and highlights feed posts. I think TikTok is comparable to an Explore tab for stories, and that's the phone number list whole app. Then you have creators who were specifically working on making those things. So we're taking a number of approaches like making Explore more story-centric, which is increasingly becoming the primary way to consume content on Instagram, and a couple of other things."