Meet customers where they are. It's a fairly simple, even intuitive concept. Accessing content the way they want is important to 91% of consumers. Mobile to employee contact list customer service But it's only in recent years, as connection channels have multiplied, that improving access has become a major goal for customer service centers. And the employee contact list interest is only growing. googletrendsomnicanal Mobile phones are an increasingly important channel for customer experience. The fact is that the vast majority, 70% of customers use their phone for customer service inquiries.
That's only slightly less than the 89% of respondents who said they use their phones to keep up with friends and family and plan their social calendars, according to ExactTarget. And even closer to employee contact list the 75% who the employee contact list participate in social media on their phone at least once a day. A survey by Ericsson showed that 35% of US smartphone owners check their social media apps before getting up. It's from 2011, and it sounds low. Maybe it's because in 2011, smartphone usage tripled. Perhaps realizing this, Facebook has transformed its mobile strategy from an afterthought into a main focus of development.
They have been incredibly successful in creating an addictive app. I actually uninstalled the Facebook app to employee contact list make sure I didn't get any push notifications. And now I check it every morning through my mobile browser. Before getting out of bed. What is the return on investment of a mobile strategy? It's much cheaper to convince a customer to buy again than to get someone new to try something new. At least six times cheaper, according to employee contact list the White House Office of Consumer Affairs. And loyal customers are worth on average up to 10 times more than their first purchase. Nothing makes people want to jump ship like having a bad time with a brand.