Facebook Recommended Video Format [UPD]
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Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a full list of supported file formats here), with H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Videos can be up to 240 minutes long, up to 4GB large, and have a maximum frame rate of 30fps.
Tips: Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video ad. For best results, Facebook suggests using the highest quality images possible, all the same dimensions (ideally 1280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3). If you use different sizes, the slideshow will be cropped to be square.
Recommended specs: .MP4 for web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive scan, must have 1:1 pixel ratio, audio should be mono or stereo, not 5.1 or greater
While most file types on Facebook are supported, the best video format for Facebook is the MP4 file format (similar to Instagram video). This file type is a solid choice, as it will be high performing and is accepted by almost all other social platforms already.
To make sure your videos look their best every time you upload them, you should look for the most efficient ways to prepare and upload them. Start with a Facebook video maker, with ad templates. And keep reading to get all the answers to your Facebook video formatting questions.
Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Since then, video only continues to grow as an engaging social format. So needless to say, Instagram videos are absolutely worth the investment.
Since 2015, Instagram crafted its videos formats to allow three different styles: landscape, square and vertical. The predominantly-mobile social network is perfect to share videos of any size organically to reach your audience.
Fortunately for social content creators looking to easily generate a lot of content for Instagram, most of the video specs for Instagram Reels are fairly similar to other formats on the platform, with the main differences being the short length and the ease of editing in-app to add effects and sound.
Twitter provides two formats of in-feed video content to share with your followers: landscape and portrait. These specific formats are only available for uploading video directly to Twitter, rather than sharing YouTube or Vimeo links. Luckily, Twitter makes it easy to share organic content, but the dimensions do change as the video bitrate alters.
Looking to promote your video through paid ads on Twitter? Luckily, you can use the same exact formats from Twitter organic videos. Stick to the same specs for both organic and paid video to ensure maximum visibility.
This video format is the most common across the channel and is the main way users communicate back and forth through the app. However, your business can post videos to its story so others can see what your business is up to. Just follow these specs:
Standard YouTube videos are pretty straightforward, but there are a few video ad formats to learn if you want to advertise on the network. According to data from Google, Brands advertising on YouTube often receive a 20% increase in traffic.
Ideally, the best video format for Facebook videos is MP4. While Facebook does support various other formats, it recommends uploading your videos in MP4 or the MOV format. MP4 is also the best video format for Facebook video ads. Facebook does support additional video formats.
Today, people view videos on various platforms. From high-end 4K theatres to video streaming cellphones, video is everywhere. And only by understanding the multiple formats you can ensure that your video is viewed the right way with the best video quality.
Tip: To get the best quality for your video posts, Facebook recommends uploading videos in .MOV and .MP4format, however, most video file types are supports. See the complete list of file formats.
Tip: Slideshows are designed to accommodate users with slow internet access. To do this, slideshow ads allow you to use a collection of 3-10 images, along with a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) and turn them into a video ad. While internet speed is a factor, for the best possible user experience, Facebook recommends using the highest quality images possible. Your images must share the same dimensions (Facebook recommends 1200 x 720 pixels or an image ratio of 16:9, 1:1 or 4:5). Using different size images will result in your slideshow being cropped and that could lead to elements or subject matter in the images being removed.
Recommended specs: .MP4 or .MOV format. See the complete list of file formats. The maximum file size is 4GB, maximum length 60 seconds, maximum frame rate 60fps. Your video should not exceed 4GB in size, must be within ratio limits, have H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
Tip: Similar to Facebook carousels, Instagram allows you to show anything from 2 to 10 images or videos in one side-scrolling ad. This allows marketers to get creative with different media formats and boost engagement.
Important: In 2020, YouTube introduced new type of short-form videos called YouTube Shorts. Accepted video formats for YouTube Shorts are .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
The minimum size is 426 by 240 pixels, while the maximum size is 3840 by 2160 pixels. The supported aspect ratios are 16:9 and 4:3. The maximum file size is 128GB and videos may not be longer than 12 hours. To ensure that your YouTube video can be enjoyed by as many people, the platform recommends that videos should be uploaded using the highest possible resolution. Lastly, as YouTube automatically frames videos, using native aspect ratios, letterboxing or pillarboxing is not recommended.
It is best to opt for square videos (600 by 600 pixels) if you do not want to be stuck with additional editing work. These videos are easier to produce and work well for mobile as well as desktop users. You can use .MOV or .MP4 format, but your file size may not exceed 4GB and may not be longer than a minute. It is also best to use the highest video resolution possible.
But to differentiate yourself in the marketplace, you need to know how to post a video on Facebook with high quality. Whether posting to your feed, stories, or live video, having the right file type and format, dimensions, and export specifications will put you on track to stand out.
- So you want to upload a video file to Facebook. Well, what type of video file? You see, in the world of digital video, there's a myriad of formats. Formats that cameras capture, formats that have been processed on a computer, formats that your phone makes and knowing which format to choose or what your options are is pretty important. When it comes to uploading video on Facebook, there are some recommended formats. Generally speaking, the H.264 codec, which is a modern codec, that's typically associated with the MPEG4 family is the most popular format. The audio is in the AAC format, which is a modern encoding method and typically, it's recommended that you upload either using the Apple MOV container format or the more broadly compatible and more universal MP4 format. Your video cannot be bigger than 4000px wide, which is really quite big. Most 4K video will still fit within this dimension so you should be able to upload and it needs to be divisible by 16px. Now, this may sound strange here but it just means that you get an even number. Just about every standard video format is. Where you're going to run into some bugs is if you're dealing with slide presentations perhaps or if you did some motion graphics and manually typed in a number. The frame rate needs to be at or below 30 frames per second so some of the high frame rate formats or the more professional broadcast formats need to be dumbed down a bit to 30 frames per second, 25 or 24. These are still plenty of frames for smooth motion but not as high as what all cameras capture. And the audio needs to be stereo with a sample rate of 44.1 kilohertz. Now, there are a myriad of formats to choose from. I'm not going to go through them all but it includes formats such as old 3gp formats that were captured by smart phones and even early generation cell phones, Windows Media formats like asf and avi, DIVX, old dv video which is ancient at this point, Flash Video, MPEG formats such as MPEG2s from DVD files. You'll find other options such as more modern open standards like the Ogg format or QuickTime formats and pretty much just about every format is supported on Facebook, but just because it's supported, doesn't mean it works well. Facebook really does mean that they want you to go with the H.264 codec, MPEG4 or MOVs. These are going to upload so much faster with much better visual quality, but if for some reason you have a digital video file in your archives from a past project or you're given it by a client or a business partner, no big deal. You should be able to upload it to Facebook. It might just take a little while before the file is ready to view.
Videos are an integral part of an effective social media campaign. Thus, by adding videos, you increase the reach of your posts,enhance your search history, your audience understands your message better, and your posts get more clicks. However, as a video maker, it can be hard to keep track of the different video size specifications for different social networks (things like video format, aspect ratio, video sizes, duration, etc).
Stories was indeed a game changer for Instagram. They run in a full screen and in vertical format. With 60% of stories viewed with sound-on, be sure to share content that sounds as good as it looks, and use an Instagram story scheduler to auto-post your videos. Hence, selecting the perfect music track for your video is very important. 2b1af7f3a8